The external wall aluminum veneer industry in the domestic development time is not short, the whole industry has been relatively mature. Although the current industry is affected by a series of internal and external factors, the momentum of development is not as rapid as in previous years, but the huge market business opportunities still exist, and the market competition between enterprises is becoming more and more fierce. In the white-hot competition situation, how should the external wall aluminum veneer enterprises enhance their competitive strength?
Enterprise Development needs to ensure Product quality.
At present, more and more enterprises embark on the road of channel sinking, holding high the banner of "Zhaoxian Na City" can be seen. Industry insiders believe that the key to the sinking of the protection channel is the product. "sinking is not a unique strategy of an enterprise, but the transformation of most enterprises in recent years, but forced by helplessness and initiative to attack, act bluntly and rationally, and get diametrically opposite results. And it has something to do with the characteristics of the enterprise itself. "
Some enterprises as early as the beginning of the sinking, began extensive market research. "Product positioning without in-depth investigation, or learning from a tiger or a cat like a local business can lead to disobedience." The person in charge of a brand admitted that taking quality as the bottom line and design as the core will become the sharpest tool in the process of "sinking".
Enterprises need to build Core Competitiveness in all directions.
Meeting the needs of consumers is the foundation of the survival and development of the manufacturing industry, and in recent years, consumer demand has changed from the initial stereotyped "solving the shortage" to the rich and colorful "personality enjoyment". For this reason, enterprises should strengthen consumer research efforts, through the crowd "portraits" to achieve fine-grained design.
Indeed, according to the needs of consumers to design products, can not only maximize to meet the needs of consumers, but also enable enterprises to get the recognition of consumers. In addition, in the words of industry insiders, "for consumers, we also need to achieve the 'last meter' service, only to constantly explore how to meet the needs of consumers, in line with consumer habits, so as to be sincerely recognized by consumers." To force the real transformation and upgrading of the manufacturing industry. "
At the moment of weak market, enterprises need to take products as a sharp knife to build core competitiveness in an all-round way.