Fluorocarbon sprayed aluminum veneer industry, with the improvement of people's economic level, more and more people are not satisfied with the same factory products, more and more people will choose to customize. In this context, customization has sprung up with the tide. Then the emergence of new markets, will inevitably lead to the influx of people, in the face of chaotic markets, fluorocarbon sprayed aluminum veneer enterprises how to seize the good opportunity?
I. New trends in customized markets.
Although the current environment of the whole market is not very ideal, it can be found that customization is growing very fast. Customized market share is growing every year, with a growth rate of about two to five points, which is an astonishing rate of growth. If companies still do business with the idea of selling products, the competition will become more and more fierce, because finished products are easy to fall into price competition, and custom things are difficult to bargain.
In addition, although most of them are factory products at present, through the analysis of online big data and the consultation and feedback to customers, it can be found that more than 50% of the guests have custom needs. And this amount is increasing every year. From this point of view, whether from the competitive situation of the industry, or from the profit of the market, customized brand selling services is imperative.
Fluorocarbon sprayed aluminum veneer.
II. How to seize the New Development of the Market.
In general, the traditional custom marketing method is squatting in the store, waiting for guests to come to the door. However, as the demand for customization grows year by year, if custom brands can do business in another way, such as door-to-door gauges, instead of sending guests directly to the store, they send a designer from the offline store to the guest's home. Then in the guest home after measuring the room, introduce some of the characteristics and advantages of the product, and then return to the company to do the overall design, and then invite consumers to the store, I believe it is a good experience.
Industry insiders said that in the future, whether from production or channels, should be able to achieve customization as far as possible to meet the personalized needs of customers, so as to drive away from the vicious circle of low-price competition from the profit. Custom brand stores need to work hard in the service, through the Internet to take the initiative to attack, the designer actively sent to the guest home, do not wait at home waiting for the rabbit. Affected by the downturn in the environment, the decline of the property market, the industry in recent years, the sales situation has become a common view of the industry. However, in the face of market difficulties, the development of the customization industry has maintained relatively rapid growth. In this context, customized brands can only take the initiative to make the transition from selling products to selling services in order to achieve longer-term development.