How to shape the Brand of Wood Grain Fangtong Enterprises in the Future

At present, wood grain Fangtong traditional industry, in the end based on the mobile Internet, how to add them organically to create a high sharp brand? A senior wood grain Fangtong industry practitioners put forward such four directions! 

The product is always number one.

The continued popularity of all wonderful brands has one thing in common, that is, the product is the foundation. Always keep in mind that a good product is fundamental; the product is so extreme that it is full of communicable information. In ecommerce statistics. The product quality of the top enterprises has been relatively high recognition. As far as consumers are concerned, no matter how well marketing is done, it is also to attract customers, retain customers and deal or look at the product itself. 

Product internalization. 

First-class products, by exploring the taste, humanities and "temperature" and other connotation elements behind it, "product content" to create a new category or sub-category system, so that competitors are "incomparable", or at an absolute disadvantage. The product is only building materials in terms of individual products, but if it can be linked to the stories behind family affection, love, festive atmosphere, and so on, its brand will certainly be able to attract consumers more, but now the brand also tends to be homogeneous in terms of product content. Let consumers feel gradually numb, want to use creativity to attract attention may not be easy. 

Wood grain square pass. 

Brand content storytelling. 

A good brand must have a good brand story. Good brand stories often hook the hearts of consumers firmly, and the brand name is best able to reflect the characteristics and connotation of the product. Those long corporate histories, seemingly mundane entrepreneurial experiences, thrilling corporate tribulations that may not be worth mentioning, marketing miracles that turn stone into gold, and novel and original advertising ideas, It is often a good brand story that people like to talk about. As the story of the brand is told and spread, the word-of-mouth effect of word-of-mouth comes into being, and its spread has created a strong brand of word-of-mouth. The life philosophy, life wisdom and inspirational spirit contained in the story itself are also implanted into the brand and become a part of brand personality and brand value. 

Brand story with word of mouth. 

Word-of-mouth spread the story, the story is the main content of word-of-mouth; Through the effective dissemination of the story, on the one hand, enhance consumers' understanding and recognition of enterprises or products, so that it from the general public to potential consumers, and then become loyal customers. The story becomes the word of mouth, on the other hand, the story is an important form of word of mouth, through the excavation of the product history and cultural connotation, and then with the help of high-speed media to convey the story to stimulate people's psychological identity of the brand. Until leading people to read, running to tell each other, unwittingly shaped the word of mouth, spread the reputation, started the brand. Brand word-of-mouth shaping is not in the morning and overnight, need to move forward, the need to lay the groundwork is the above products, content, stories and other elements. 

To sum up, facing difficult breakthroughs and key choices of traditional enterprises, e-commerce can still be used as another channel to expand their brand influence, which is also a predictable trend in the future. In terms of specific operation, excellent products are the foundation, supplemented by flesh and blood convincing products and content and brand stories, in order to let the brand have a good reputation in the field of e-commerce and capture a new generation of consumers.