At present, the fireproof aluminum-plastic board industry is in a painful period of transformation. New technologies are changing or even subverting people's way of life, as well as reconstructing the relationship between consumers and manufacturers. In the face of the new situation, as a basic consumer goods industry and a highly market-oriented industry, the fireproof aluminum-plastic board industry should re-examine the changes in the consumption environment and trends, and study and master the new consumption characteristics and habits of consumers. So as to carry on the targeted adjustment, innovation, transformation and change to the manufacturing.
I. the three main streams of consumption.
At present, the characteristics of people's consumption can be summarized into three main points. First, the level of consumption presents multi-level. China is a large consumer country, consumption due to geographical, cultural and income differences, showing a variety of levels. Second, consumer preferences are personalized and diversified. The pursuit of personalized diversity in dress has completely replaced the past "imitation wave" consumption. Third, the forms of consumption are diversified and modernized. The access to information, environmental experience, shopping methods and means of payment of consumption have been greatly changed as a result of the mobile Internet.
Fireproof aluminum plastic board.
II. Enterprises are in urgent need of change.
Today, marketization is becoming more and more mature, and economic globalization leads to a clearer division of labor. In fact, instead of complaining that the market is not optimistic, it is more practical to reflect on their own shortcomings. On the one hand, the fierce market competition is the inevitable result of the development of a mature industry to a certain stage, on the other hand, it is also caused by the intensification of internal market competition in the large economic market environment. In the severe competitive market, enterprises still need to find the right direction to break through against the trend, in which the internal cause, as a decisive role affecting the development of enterprises, must also be paid attention to.
The whole industry is facing a "reshuffle period", enterprises can not avoid, the survival of the fittest of the natural survival of the fittest appears to be particularly cruel. In the face of industry reshuffle period, enterprises do not know how to proceed from their own, strong core market competitiveness, the tide of closure will be difficult to resist. Each enterprise has a different pain point, in the current situation, not waiting to survive the reshuffle period, looking for their own internal reasons, first of all, it is inevitable to change from within the enterprise.